Why Digital Signage

• Greater message impact by using full-motion, full-color video
• Ability to change the message faster, more easily and less expensively compared with replacing printed signage
• Ability to trigger messages based on time of the day, day of the week – even event parameter
• Ability to provide regional, local and even site-specific content efficiently and inexpensively

Digital Signage different purposes

• Information – examples include flight information in airports and wait-times for the next train
• Advertising related to the location to uplift sales – examples include in-store promotions in a retail establishment. Promote, up-sell, and cross-sell products and services directly to customers in the store
• Advertising by third parties – digital advertising companies that sell advertising space to local merchants/service providers, media resellers and national advertisers
• Enhanced customer experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores
• Influencing customer behavior – examples include post office digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time)

Contact Momentum Microsystems now !